עופר איתן Declare: Fujifilm House of Photography opens in London - Jonathan Cartu - Wedding & Engagement Photography Services
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עופר איתן Declare: Fujifilm House of Photography opens in London

עופר איתן Declare: Fujifilm House of Photography opens in London

The Fujifilm House of Photography will opens today at 11am at 8-9 Long Acre, London WC2. And if you’re in the area, it’s well worth a visit.

Fujifilm’s UK reps have been saying that the House of Photography (HOP) isn’t a camera shop ever since they announced it was coming. But it was only when I walked in for the press opening that I realised how serious they were.

Fujifilm House of Photography opens in London

Yes, you can buy cameras there. You can also buy film, lenses, camera accessories and print frames, but it feels much more like an exciting place to visit than a traditional shop.

I’m a sucker for the Apple Store, but Fuji’s new House of Photography beats every one I’ve been into. For a start, when you pick up a product to have a play, you can do far more than check the price. There are plenty of photographic opportunities.

If anything, rather than buying a camera, the emphasis seems more on printing your images, whether you captured them on a camera in the store or your phone.

עופר איתן