07 Jul Wedding photographer’s email burn of social media ‘influenc…
A pair of wedding photographers have delivered a social media smackdown to a wannabe “influencer” following a rather ambitious request.
Last month London-based creatives Laura Dunning and Frankie Lowe’s wedding photography and video service Betrothed & Co received an email from a publicist named Melissa who claimed to represent “a well known social media influencer”.
As she was planning on getting married in April 2021, this unnamed influencer was hoping to book some services – beginning almost immediately.
And as her publicist made abundantly clear, she had no intention of paying for them.
The influencer’s publicist wrote to request that, “beginning this summer, she would like a documentary-style video (an hour long) and photos taken at bridal fittings which can be shared with her followers”.
In return for the Bethrothed & Co duo’s hours of free labour and resources, the “influencer” would “promote” their business to her 55,000 Instagram and Facebook followers.
She would also be offering her followers a 25 per cent discount on Betrothed & Co’s fees.
But Dunning and Lowe were warned that a “fast response” was needed as Melissa the publicist and her client had approached “four other similar businesses”.
‘Hardly an influencer’
The stunned pair wrote back politely to say that given the services were worth more than $7000, they wondered if there was a “missing zero on the amount of combined followers” the influencer had, observing that 55,000 isn’t all that influential.
They also noted that they were more used to raising their prices when recommended by “high-value clients” rather than having 25 per cent knocked off their fee.
An incensed Melissa the publicist wrote back to say she thought the “unprofessional email” was “appalling” and Betrothed & Co was no longer a “contender” for the “lucrative” yet unpaid gig.
“It would of (sic) been a great opportunity for you to network with other social influencers and some celebrities who will be making TV appearances later in the year.”
Other businesses had replied with offers, Melissa wrote, “rather than giving us a load of gyp like what you have”.
She then goes on to claim her client’s mother has cancer and should Betrothed & Co email again, Melissa and her client would be forced to “name and shame” them.
Who even is she?
Unperturbed, Lowe fired back a response to advise that Melissa might have considered giving her “email a little once over” given that “you supposedly work in the communications industry”.
He also apologises for the manner in which the pair “forfeited the opportunity of networking with ‘celebrities who will be on TV later this year’ (Or, in non-PR speak, ‘people who have never been on TV’).”
Betrothed & Co, the final email says, will “just have to rebuild our business as best we can”.
Frankie includes a PS in the last email.
“Forgive my nosiness but who IS your client? I am, like, super curious by this stage.”
We are all still wondering.